I am a firm believer that conducting user research is and should be a team sport. Last month I spoke at a LTUX event about this topic, specifically on the importance of including your stakeholders throughout your user research process and how to do it every step of the way.
Your user research will be better as a result of this inclusion and diversity of thought. It will also lead to deeper buy-in earlier in the process and in turn allow you to move faster from insights into action.
Last night I went to the CascadeSF Growth Design event at Thumbtack.com. In the lobby sat four of Thumbtack’s brand pillars. This one really struck a chord:
“MAKE EACH OTHER BETTER We only realize Thumbtack’s potential if we realize our own. So we’re humble, encouraging and transparent with each other even when it’s hard.”
It immediately reminded me of my LTUX talk with a terrifically simple, aspirational and attainable message. I may just rename my talk about including your stakeholders in user research to simply “MAKE EACH OTHER BETTER.”
That’s what it comes down to at the end of the day, right?
Lifting each other up and MAKING EACH OTHER BETTER.